The Most Important and Forgotten Tool

The most underestimated tool you can possibly possess when leading, managing or recruiting is the ability to listen well. But what makes a person a good and effective listener? Over my next few podcasts, I’m going to focus on the art and power of listening and show you how you can use it to revitalize your interviews. Listen to today’s WorkPuzzle to find out why this tool is vital to everything you do.

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Facebook “Liking” is Not Enough to Produce Hires

If you participate in any part of the marketing process (and all real estate professionals do), you know it’s a badge of honor to have many people “like” your brand on Facebook.

For many business owners, it’s a bit of a competition. If I’m more “liked” on Facebook than my competitors, I must be more successful. Right?

If the ultimate measurement of success is revenue and profitability, this premise isn’t necessarily true.

In fact, new data compiled by the Journal of Marketing Research suggests you may want to place your focus elsewhere to get a prospect to do something to help your cause.

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Being Found in the Job Search World

Here’s a simple principle of marketing in the digital world: to be found by consumers, you must be visible in places where they’re searching.

Google built one of the largest and most profitable companies in the world on this ingenious idea, and the “search mentality” has now become the habit of most everyone who uses the internet.

The world of recruiting has been roped into this mentality as well. The consumers are candidates and the products are jobs.

This sounds like an efficiency match made in heaven, but there’s a problem. No one can agree on what to call the products (jobs). It quickly becomes a mishmash of ambiguity.

As a hiring manager, your goal is to get noticed by the right people. Here are some thoughts on how to make that happen more effectively.

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New Research: Why Do Your Agents Defect to Your Competitors?

Next to recruiting, the retention of profitable agents is something that exasperates every real estate leader.

It’s difficult and expensive to recruit, train, mentor, and coach a new agent. Seeing your investment walk out the door is heartbreaking—and bottom-line-breaking.

For years, human resource consulting firms have studied the reasons for employee attrition.  Some of these reasons are constants (they show up in every study), but new variables are now emerging due to the tight labor market and innovative data collection techniques.

Do you know what causes your agents to leave? Find out what the researchers at CEB Global have recently discovered.

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Goals Part 4: Dealing with Frustration

Over the past few weeks, I’ve shared specific strategies for meeting goals. But what should we do when we’re frustrated and feel like we’ve failed? An Olympic gymnastics coach may have a valuable answer to this question. Listen to today’s WorkPuzzle to find out why frustration is a necessary step towards success.

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Goals Part 3: The Future Letter

Over the last couple weeks, I’ve talked about the steps that procrastinating and indecisive candidates need to take to reach their goals. How can you help your candidates tap into this confidence that is vital for a pursuit through these steps? Today, I want to share a personal exercise recommended to me in taking the steps to achieving my goals. Listen to today’s WorkPuzzle to learn a practical strategy you can use to help your candidates get closer to taking the risk to improve their lives.

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Questions or Comments?  Reply to your WorkPuzzle subscription email.

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