A couple of weeks ago, Ben wrote a series of well-received articles on employment branding, as it relates to managers and the importance of recruiting and retaining high-caliber agents and candidates.

Long before "branding" was ever a topic of discussion, a leading pioneer in in the field of I/O (Industrial Organizational) Psychology, stated that he always begins working with an organization by first asking this question:

"What is it that you are known for, and how are you furthering that knowledge to others?"

Whether you know it or not, you are known for something.  You may not be aware of what it is and may need to spend some time exploring and assessing your strengths and what you stand for.  If you haven't yet, please do read Ben's series on branding (1,2,3,4).

Then…check out Dan Foster's blog…

Dan, manager at Prudential Northwest Properties, based in Portland Oregon, is a very skillful brander.  He has obviously worked hard to articulate and build further an identity for himself that resonates with who he is, and what he values.  You'll notice that he's certainly not trying to be everything to everyone… He is simply conveying and repeating his message again and again…

And so, instead of me taking your time today, allow me to redirect you to Dan's site so that you can spend some quality time pursuing ideas on how to further your brand, and better yet, your mark on this world…  

Editor's Note:  This article was written by Dr. David Mashburn.  Dave is a Clinical and Consulting Psychologist, a Partner at Tidemark, Inc. and a regular contributor to WorkPuzzle.  Comments or questions are welcome.  If you're an email subscriber, reply to this WorkPuzzle email.  If you read the blog directly from the web, you can click the "comments" link below.